About Us

CLARLI was born from a simple idea: everyday jewelry should feel as powerful as your favorite fit.
We create minimalist, street-inspired bracelets that elevate your look in seconds whether you’re in a hoodie, a suit, or somewhere in between.

In late 2023, in a small apartment lit by laptop screens and city lights, our founder Aiden Cole realized something was missing in the jewelry world.

The streets were full of style ; clean sneakers, layered hoodies, sharp haircuts but wrists were either empty or overloaded with cheap pieces that faded in weeks.
CLARLI started as Aiden’s personal mission: to craft bold yet minimal bracelets that match a streetwear lifestyle pieces you can wear every day, everywhere, without feeling “too much”. What began with a few sketches and late-night experiments quickly turned into a full collection.

Today, CLARLI is worn by people in their twenties all over the world who share the same mindset: confidence, ambition, and a taste for quiet luxury. Every bracelet we release is designed to sit perfectly on the wrist, catch the light in a subtle way, and survive real life: work, nights out, workouts, and everything in between.

Our mission is simple: to help you feel put-together in one second, just by closing a clasp.
We believe jewelry should: look premium without a luxury-store attitude, feel comfortable from day one, follow you everywhere, from the gym to a late-night dinner.
Each CLARLI bracelet is created to be easy to wear, easy to style, and impossible to ignore, a small detail that changes the whole outfit.

We’re building more than a jewelry brand – we’re building a uniform for driven people.
Whether you’re closing a deal, studying late, or out with friends, your bracelet should feel like a quiet reminder of who you’re becoming.
That’s why we commit to: keeping our designs clean, modern and easy to style, maintaining a fair price for premium quality, listening to our community and improving every collection.
CLARLI is here for the long run: one bracelet, one outfit, one goal at a time.

MEET THE TEAM

CLARLI is run by a tight-knit team of designers, creators and customer-care specialists who share the same vision: make premium jewelry feel accessible, human, and real.

MANAGING DIRECTOR

CREATIVE DIRECTOR

COMMUNITY MANAGER

HEAD OF PRODUCT DESIGN

Liam. B

CUSTOMER EXPERIENCE MANAGER